Months of posting or nothing posted yet, same problem either way. Nobody’s worked out who should actually be seeing this. I start with a framework, not a posting schedule. Everything else is built from there.
Tell me what’s brokenYour content is talking to everyone, which means it’s landing with no one. I work out who should be seeing it before anything gets posted.
Pillars, formats, cadence, which platforms are worth your time and which are quietly wasting it.
Posts, captions, reels, graphics, video editing. Written to sound like you, not like a brand account that hired someone.
The daily, unglamorous part everyone skips. Reach gets you seen. Engagement gets you trusted. Trust is what pays.
Nobody announces they’re leaving, they just stop showing up. I find out what’s driving them off and what brings them back.
A monthly report in plain English. No vanity metrics, no dashboard screenshots with nothing attached.
Not sure which one you need? Tell me what’s broken and I’ll point you to the right one.
Tell me what’s brokenSocial Media and Content Manager
Preschool and Kindergarten (USA)
Result Turned a declining page around in two months. Views went from 21.5K to 31.5K, content interactions more than doubled to 161, link clicks rose to 375, and page visits hit 829. Every metric had been dropping before I took over.
Community and Social Media Manager
Online Community and Trading Education Brand
Result The founder was stuck handling support and keeping content going every day. I took over the Discord, the clips, the livestreams and the support inbox, so members stayed active, content went out daily, and the founder got back to growing the business.
Social Media Manager and Email Marketer
Indie Film Streaming Platform
Result An indie film library only works if people keep coming back to watch. I set up Go High Level automations and sent email campaigns built around curated collections, so the community kept engaging and kept streaming.
Community and Social Media Manager
Online Community and Print on Demand Course
Result A 17,000 member community and a steady stream of ad leads, all landing on the founder. I took over the community, the leads, support and payment disputes, kept retention high and turned inbound leads into sales. The brand ran without the founder checking in every day.
LinkedIn Engagement Specialist
CEO Profiles and Company Page
Result The CEO profiles and company page weren’t doing much. I ghostwrote the posts, planned the calendar and worked the comments, and turned them into active profiles that start B2B conversations and build the leaders’ reputation.
Blog Builder and Content Editor
LinkedIn Growth Brand
Result Built and edited blogs that people actually read through, and lifted their search visibility with on-page SEO. Paired with custom graphics and video edits made to hold attention past the first few seconds.
Social Media Manager
Barbershop (USA)
Result People were finding the shop online, but that wasn’t filling chairs. I ran the posts and handled bookings and messages like a digital front desk, so more of those people came in, and more of them came back.
Social Media Manager
Technology Solutions
Result The team was too busy delivering for clients to keep posting. I ran the content calendar and the replies, so the brand stayed in front of decision-makers without pulling anyone off client work.
Social Media Manager and Travel Agent
Travel Agency
Result The agency needed a steady flow of bookings from social. I ran the posts and the Facebook Ads and answered the inquiries myself, so every lead was handled from first click to booking request.
Social Media Manager and Community Manager
Mushroom Shop
Result The shop needed buyers who’d stick around. I grew it organically through Reddit and a Facebook Group, then moved people into a Telegram channel with live events that kept them coming back.
Moderator
NFT Collection (Web3)
Result The Discord had plenty of hype, and the project needed it to turn into sales. I kept the server safe and active every day and turned interested members into buyers.
Telegram Channel Builder and Automation
Copy Trading Telegram Channel
Result There was no Telegram setup at all. I built the channel from scratch, with bots that onboard new members and deliver the daily signals, so neither depends on someone doing it by hand.
Social Media Manager and Community Manager
Real Estate (House Flipping)
Result House flippers and investors needed a place to connect without the spam. I grew the Facebook Group and Page and kept both clean, so they became a networking hub people actually use.
Growth Strategist and Community Manager
Startup SaaS for Game Development
Result New game developers needed to get set up fast and stay interested. I rebuilt the Discord with bots that onboard people automatically, so newcomers got going quickly and stayed engaged.
AI Avatar Builder and Community Manager
AI Avatar
Result They needed AI avatars and a community to show them off. I created the avatars and set up a bot-driven Discord, so users had a reason to stay and keep engaging.
Social Media Manager and FB Ads Manager
Permanent Makeup Artist
Result Followers liked the work but weren’t booking. I ran the Facebook Ads, the content and the inbox, and made it easy to go from first message to booked appointment, so passive followers turned into high-ticket bookings.
Discord Manager and Appointment Setter
Crypto Learning Platform
Result An active crypto Discord attracts spam and scammers. I kept it clean, answered members’ questions and booked the interested ones in, so community activity turned into qualified sales calls.
Discord Lead Moderator and Social Media Manager
NFT Collection (Web3)
Result The marketing was bringing people in, and the Discord had to be ready for them. I ran both the social calendar and the server, so new visitors landed in a community that was already active.
Lead Operations Manager
Gaming Tournament
Result Tournaments live or die on running on time. I handled the logistics behind the scenes and ran the events live without delays, which helped the gaming community grow and stay engaged.
Lead Community Manager
GameFi Project (Web3)
Result Social hype brings people in, but it fades fast. I ran the Discord, live AMAs and Web3 partnerships, and turned that hype into a loyal player community that stuck around.
Reddit Marketer and Assistant
USA Mobile Carrier
Result A live US mobile carrier needed people to notice it. I ran Reddit marketing, made AI videos and lined up US influencers, which drove visibility and subscriber growth.
Reddit Marketer
Voucher Website
Result The site needed the right visitors, not just more of them. I seeded relevant Reddit communities and sent people looking for food vouchers straight to the Singapore-based platform.
Community and Tech Engagement Strategist
Startup SaaS
Result A new SaaS product needed people to hear about it and try it. I shot and edited the videos, planned the content and handled the marketing, which grew brand awareness and product adoption.
Community and Social Media Manager
Proprietary Trading Firm
Result Their Discord, Instagram and X felt like three different brands. I reworked all three and planned the content calendar, so they read as one brand with steady daily engagement.
1 of 24
Five years ago I thought social media was a volume problem. Post more, reach more. It took an embarrassing number of flopped posts to work out that’s backwards.
Content doesn’t fail because there isn’t enough of it. It fails because nobody worked out who it was for.
So I built a process around that, and five years of clients later it’s sharper than it’s ever been. These days I handle content and communities for brands who built something good and don’t have the hours to keep it visible. I write the captions, cut the reels, make the graphics, sit in the comments, and tell you honestly at the end of the month what worked and what we should drop.
Five years in, and still stuck on the same question: who’s this actually for?
“Working with Royce was a dream, and honestly may have spoiled us a bit. He does a lot of the heavy lifting, and always presents his findings and results on time and clearly. Definitely worth bragging about.”
“We had a great experience working with Royce. Communication was clear, tasks were handled efficiently, and deadlines were always respected. Highly recommended for anyone looking for a reliable and detail-oriented VA.”
“Royce is fantastic to work with. He’s proactive, well-engaged and always eager to contribute. Highly recommended.”
“Royce has been such a joy to work with. From the very beginning of the contract Royce has done everything that was outlined, and always gave continual progress updates. I plan to hire Royce again in the future!”
“Royce is a true professional and not just did the tasks, but levelled up the team too. I’m really sad to have to end the contract with Royce, as his work was completed. But I can’t wait to find another role for him in the future as we get busier.”
“Royce was extremely professional, and completed the project successfully.”
Ready to stop posting into the void?
Hand me the CHAOS
